Badminton Australia

Cover page WITTW & HP Strategy

Badminton Australia has a High Performance system to develop the athlete and para athlete stars of tomorrow. This is underpinned by our What It Takes To Win (WITTW) & HP Strategy

The WITTW & HP Strategy provides the framework for athletes and coaches to develop the skills and knowledge to represent Australia at an international level including BWF World Tour Events, Commonwealth Games and Olympic Games. 

Our HP system aims to connect athletes and coaches from the Foundational level of the sport through to the Podium. BA takes an athlete centred coach led system that aims to build a sustainable high-performance system that enables athletes to succeed on the world stage.

Vision, Mission & Values

Our Vision > To build a legacy of world-class badminton athletes who inspire and unite Australians.
Our Mission > To qualify for all five disciplines in LA 2028, win a Paralympic medal in LA 2028, and achieve medal success at both the Olympic and Paralympic Games in Brisbane 2032.
Our Values:
ExcellenceWe strive for the highest standards in everything we do, pushing ourselves and each other to continuously improve. Excellence is not just about winning but about the pursuit of mastery, innovation, and resilience in our journey.
Collaboration > No fear and no egos. We prioritise team work and open-mindedness. While we may have differing opinions, decisions are made collectively with our shared objectives in mind.
Risk-Taking > At times, calculated risks are necessary. We cannot foresee every outcome, and uncertainty may arise. We must step up, be brave and instil this in our athletes. 
Growth MindsetWe commit to continuous improvement, fostering innovation and creativity. Complacency has no place in high-performance. Athletes and staff must look strive for excellence daily, identifying performance gaps and address them promptly.
Consistency > Cultivating a high-performance culture demands consistent delivery of expert and exceptional guidance and support. HP staff must show up daily to drive excellence.
Modelling > Each athlete and HP staff member embodies excellence in every facet of their lives. We prioritise optimal nutrition, restorative sleep, effective communication and mutual support. We are fun to be around.

Critical to the success of the WITTW & HP Strategy is the Performance Pathway Partners program (PPP). The PPP sees Badminton Australia team up with key clubs, schools and associations to support the development of athletes (and their coaches) with potential for competing on the world stage. In supporting athletes Daily Performance Environment, working with key BA High Performance staff on athlete development plans and ongoing professional development for PPP coaches, the PPP will contribute to the progress and improvement of badminton on the world stage.

Directing and supporting the implementation of the WITTW & HP Strategy and PPP programs are a number of key staff. All reporting through to the CEO. These staff are responsible for high-performance plans & tasks including building Individual Performance Plans (IPP), liaising with PPP coaches, working with the AIS and other Institutes of sport across the country, coaching, professional development and much more.

Funding for High Performance for badminton comes from the Australian Institute of Sport with a focus on AIS Categorised athletes for the 2028 and 2032 Olympic and Paralympic Games.

For the Badminton Australia policy and criteria on AIS athlete categorisation please click here. 

The Badminton Australia national programs for Junior, Open and Para consist of players who have been identified as having the level and/or potential to achieve the objectives set out by Badminton Australia as part of the WITTW and High-Performance Strategy. Junior, Open and Para squads receive support from Badminton Australia, Sport Australia, the Australian Institute of Sport, Paralympics Australia and Commonwealth Games Australia. Training camps, specialised coaching, physical performance development, sports science and financial support are provided. You can find further detail on each of the sections below

To follow how our High-Performance Athletes international rankings click here to see where they are on the Badminton World Federation International Circuit!

Click Here to see the Australian Senior Falcons

Click here to see the Australian Para Falcons

Click Here to see the Australian Junior Falcons

Athletes are selected for Australian representative teams are required to be part of the Senior Falcons, Para Falcons or Junior Falcons. For more information click on the green boxes above. To read Badminton Australia’s Selection Policy, CLICK HERE.