A sport for life for anyone, anywhere, anytime
The development and implementation of the Badminton National Strategic Plan for 2021-2024 for Australia is a collaborative effort between Badminton Australia and the State and Territory badminton organisations.
Over 700 submissions and survey results were received and compiled to develop the plan during 2020/2021. This plan will shape the development of badminton in Australia into the future provides a horizon for the next 12 years to 2032. With a rapidly changing landscape, accelerated by the impact of COVID-19 the charting of the direction of badminton in Australia is a key outcome of the plan. The plan has been developed to:
– Ensure Badminton is a sport for life for anyone, anywhere, anytime
– Provide vision and purpose for Australian Badminton
– Identify the RALLYing values of Badminton – Real collaboration, Achieving as a team, Leadership, Lots of Fun and Yes to inclusion
– Set the sports BASEline for growth – Build the community, Always high performing, Support capacity & capability and Elevate business & profile
– Engage and ensure collaboration between clubs, states and territory badminton organisations
– Enhance and continuously improve the capability of able bodied & para athletes, coaches, officials and events to drive a successful high-performance system
– Engage with partners and the badminton community to work together to provide support and resources to build capability and capacity
– Build the financial sustainability of badminton through a clear promotional and commercial strategy to build resilience and success
Participation in badminton continues to grow significantly across Australia and this plan provides a platform for significant ongoing growth into the future.
Badminton Australia has worked in close consultation with the State and Territory badminton organisations to put together this plan and its ambitious targets. Together we have a clear vision and purpose for the future. With our partners our sport will promote badminton as an inclusive sport for life that encourages the growth of players, coaches, officials, volunteers and stakeholders.
The setting of our values are designed to RALLY the Australian community to the badminton cause helping us to achieve our goals and objectives through Real collaboration, Achieving as a team, providing Leadership, remembering to have lots of fun and saying yes to be an industry leading Inclusive sport.
Our sports BASE line provides key focus areas designed to Build the badminton community, Always perform, Support capability and capacity and Elevate the business profile of the sport.
We are very proud of our sports history and achievements and are looking forward to the future.
Crown Group is a highly successful property development group, with a reputation for building globally leading luxury and hotel apartments. The Crown Group has been a supporter of the Australian Badminton Open.
Commonwealth Games Australia (CGA) is a member-based organisation that administers, controls and coordinates the participation of program sports at the Commonwealth Games every four year. Badminton Australia is extremely proud of its work with CGA and is keen to continue such a great relationship with the staff at CGA into the future.
The Badminton World Federation is the global body responsible for the development of badminton, with a vision to give every child the chance to play badminton, the BWF are key to the success of badminton at any level. Badminton Australia is a member of the BWF. Having supported the development of international tournaments in Australia and the development of athletes to the highest level, BA is very grateful to have the support of the BWF.
Badminton Oceania is the representative for the Badminton World Federation in the Oceania region. They are responsible for the development and progress of badminton within the Oceania region. Badminton Oceania are a great supporter of Badminton Australia and work closely with BA on a regular basis.
The Australian Olympic Committee (AOC) is a non-government, not-for-profit focused on developing youth and sport. The AOC is responsible for the funding, supporting, selection and sending of Australia athletes to the Olympics every four years. The AOC provides significant support to the Australian Badminton Falcons and the Badminton Australia Performance Pathway. Badminton Australia is very thankful and is perpetually excited for Australian badminton players to represent their country Olympic Games.
The Australian Institute of Sport (AIS) is the second arm of the Australian Sports Commission, the focus of the AIS is at all aspects of high-performance sport and as a result Badminton’s High-Performance teams work with the leading minds at the AIS. Badminton Australia has been working with the AIS for many years and with a continued focus on high performance excellence, both home and abroad, is excited to continue to work with the AIS long into the future.
Li-Ning is a global leader in sports apparel, with a focus on badminton, Badminton Australia is proud to be partnered with an organisation with such a rich and successful history in sport and for it to support the Australian Badminton Falcons. Li-Ning has supported Olympic medal athletes across the world and continues to push badminton apparel forward.
Sport Australia is an arm of the Australian Sports Commission that is responsible for the broader sport sector. Included in their responsibilities are participation, governance and supporting activities that link to the sport industries growth and sustainability long term. Badminton Australia works closely with Sport Australia in areas of participation, governance and other sport related activities.
YONEX has been a supporter of the sport of badminton globally since 1957 when they produced their first badminton racquets. As the business has expanded so too has their equipment and apparel offerings. YONEX has supported badminton in Australia at all levels for a number of years and badminton Australia is very excited to continue its relationship with an organisation that has been involved in the sport for so long.