The development and implementation of the Badminton National Strategic Plan for 2021-2024 for Australia is a collaborative effort between Badminton Australia and the State and Territory badminton organisations. 

Over 700 submissions and survey results were received and compiled to develop the plan during 2020/2021. This plan will shape the development of badminton in Australia into the future provides a horizon for the next 12 years to 2032. With a rapidly changing landscape, accelerated by the impact of COVID-19 the charting of the direction of badminton in Australia is a key outcome of the plan. The plan has been developed to:

– Ensure Badminton is a sport for life for anyone, anywhere, anytime

– Provide vision and purpose for Australian Badminton

– Identify the RALLYing values of Badminton – Real collaboration, Achieving as a team, Leadership, Lots of Fun and Yes to inclusion

– Set the sports BASEline for growth – Build the community, Always high performing, Support capacity & capability and Elevate business & profile

– Engage and ensure collaboration between clubs, states and territory badminton organisations

– Enhance and continuously improve the capability of able bodied & para athletes, coaches, officials and events to drive a successful high-performance system

– Engage with partners and the badminton community to work together to provide support and resources to build capability and capacity 

– Build the financial sustainability of badminton through a clear promotional and commercial strategy to build resilience and success