Badminton Australia Confirms New CEO

Badminton Australia announced on Wednesday 8th of January that Jamie Parsons (pictured above) would be joining as its new CEO. Below is a copy of the media release.


Badminton Australia is delighted to announce the appointment of Jamie Parsons as its new Chief Executive Officer, commencing on Thursday 6th February 2020.

Parsons comes to Badminton Australia with a diverse range of senior leadership experience across the Australian and international sporting landscape. Parsons brings a proven track record of growing participation across sport, and developing and delivering world class programs that support high performance athletes and officials.

Badminton Australia President Andrew Greenway said, “We are delighted to have someone of Jamie’s calibre and experience joining Badminton Australia to continue to work with the Badminton community to drive and develop our sport”.

“Parsons is known for his collaborative leadership style, innovation in building partnerships with stakeholders and developing high performance athletes, coaches and officials” Greenway said.

“His experience in state sporting organisations, national sport organisations and international sport events will be invaluable to develop the badminton community and the development of athletes.

Parsons is currently finishing his role as CEO of Gymnastics Victoria. He is also the former Chief Operating Officer at Netball Australia, General Manager Operations at the World Swimming Championships, and a Senior Manager at the Deaflympic Games. Jamie has also been a Board member of Football Federation Victoria, Little Athletics Victoria and was recently elected as a Board member to Vicsport, the peak body for sport in Victoria.

Jamie has received numerous awards for his work in the sport industry including an organisation award for excellence in creating inclusive communities in 2017, was a finalist for the Victorian sports administrator of the year award in 2016 and received a Commonwealth Community Sports Achievement Award in 2013.

Jamie holds a degree in business and post graduate diploma in law. He is also a sought-after speaker at industry events and conferences.

Jamie said “I am thrilled to have been appointed to the role of CEO with Badminton Australia and I am looking forward to working with the badminton community, partners and sponsors to strengthen the growth of the sport and the delivery of world class results on the international stage”.

“Badminton is an important sport for the Australian community. It is a sport for everyone – almost every Australian has had some involvement with badminton in their lives whether it be participating at a club, at school, or in the backyard – I am looking forward to being part of this ongoing Australian sporting legacy”.

Andrew also thanked Peter Roberts for his assistance as interim CEO. “As Interim CEO and Performance & Development Manager, Peter has provided, and will continue to be part of the leadership of Badminton in Australia. We thank Peter for stepping into the interim CEO role and leading the sport over this time”

*** END ***


Badminton Australia

15/8 Techno Park Drive, Williamstown

(03) 9397 4722

Leave a Reply

Your email address will not be published. Required fields are marked *