This campaign showcases badminton as an energetic, social and inclusive sport for all ages and abilities, encouraging both newcomers and returning players to get involved. The user guide for clubs, associations, and State and Territories features a link to the promo video plus digital and print templates to help promote the sport in your community.
From guides to promo videos to case studies, check out the support resources developed to help you get more people playing
GAME PLAN
GAME PLAN is a free online platform that allows sporting clubs of all sizes to get insights into their current capability in key areas of club administration, then supports ongoing club development with a suite of tools. Clubs assess and evaluate their own environment, identifying their unique strengths and potential areas for improvement.
Schools Engagement
This guide is to support affiliated organisations, coaches and volunteers to confidently engage with schools, deliver badminton programs, and encourage ongoing participation.
It includes practical guidance, communications templates, scripts and step-by-step instructions to help build relationships with schools and includes the Sporting Schools marketing toolkit link with ready to use assets to help you.
Diversity & Inclusion
Inclusive clubs strengthen communities by ensuring everyone feels welcome, safe, and able to participate regardless of background, ability, or identity. Diverse membership leads to stronger, more resilient clubs, with broader volunteer bases, richer perspectives, and healthier culture. Removing barriers to participation grows the sport, attracting new players, families, and supporters. More information including support and resources are provided below.
Case Studies
These case studies highlight real examples of how clubs, coaches, and officials are creating positive change on and off the court. Highlighting the challenges faced, the strategies used to boost participation and inclusion and the lessons learned through lived experience, by sharing what works these stories aim to inspire others, strengthen community connections and support the growth of safe, welcoming, and engaging sport for everyone.
